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Sensitec is recipient of this year’s "Global Product Innovation Award" from Frost & Sullivan
Lahnau/Anaheim (USA) in June 2010 – Based on the findings in Best Practices research, Frost & Sullivan was proud to present the "Global New Product Innovation Award" in the MR sensors market to Sensitec GmbH. On June 8th, 2010 Joachim Achenbach, Sales Director at Sensitec, received the prize in Anaheim, California. The prestigious "Global Product Innovation Award" is a recognition of Sensitec’s accomplishments in the MR sensor market.
The picture shows Dr. Johannes Paul (left) and Uwe Loreit, the main designers of the new AFF755 sensor.
The prize was awarded for the development of the AFF755 magnetic field sensors, which are typically applied in smartphones. They are used as electronic compasses, which enable an extremely precise detection of the terrestrial magnetic field. Today electronic compasses are not only used for navigation purposes but also for many new applications, such as "location based services" to provide further information to the user about his immediate environment. Other important applications fields are in telematics, vehicle detection and non-destructive testing. The AFF755 sensors provide a unique combination of high precision and low power consumption, thereby fulfilling two design drivers for new smartphones.
Sensitec also delivers chips for angle, path and current measurement to leading automotive suppliers, e. g. for wheelspeed sensors for the ABS system or for steering angle sensors for the ESP system.
Frost & Sullivan, a the renowned business consultancy, awarded the prize on the basis of Sensitec’s outstanding position within the market segment "Magnetoresistive (MR-) Sensors". According to Frost & Sullivan, the fact that Sensitec puts a continuous focus on research and development work, substantiated by numerous innovations and patented technologies, was a further reason for the prize.
In addition, Sensitec is currently involved in a research project called "MultiMag", which is sponsored by the Land Rhineland-Palatinate. Sensitec’s project partners including the Johannes-Gutenberg-University in Mainz or the Technical University in Kaiserslautern are allowed to make use of the high-end production plant in Mainz. This cooperation enables them to carry out world-class research work which otherwise would not be possible without the complex production and measurement equipment provided by Sensitec.
Sensitec CEO Dr. Rolf Slatter: "We are proud of having received the Global Product Innovation Award 2010 in this category, especially because we are the only German company amongst the recipients this year. Our priority objective is to maintain our position as technology leader in the field of magnetoresistive sensors for applications in industry, automotive and medical technology as well as in communication. This award shows us that we are on the right track!"
Joachim Achenbach
Press contact
Sensitec GmbH, Lahnau.
presse@sensitec.com
www.sensitec.com